https://www.rhhmarketing.com/casestudies daily 0.75 2026-07-13 https://www.rhhmarketing.com/casestudies/machinepartb monthly 0.5 2026-07-24 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783026111372-NULJOSPETQ17VXKIU4P8/june.png Case Studies - Machine Part Manufacturer & Reseller: Case Study B - June Performance (CPL -23% vs. Goal) Added new Headlines/Descriptions and scaled Target CPA down to $140 by end of month. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783025796892-SXOM5YNQ4V5UATXISPBL/may.png Case Studies - Machine Part Manufacturer & Reseller: Case Study B - May Performance (CPL +16% vs. Goal) Paused “General” Ad Group to focus on higher intent queries from “Specific” Ad Group, causing a spike in Cost Per Conversion. Conversion Cost quickly normalized after turning the “General” Ad Group back on. Set Target CPA of $180 towards end of month. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783025599093-DBMCT2FPNW14LV4DUQZL/april.png Case Studies - Machine Part Manufacturer & Reseller: Case Study B - April Performance (CPL -1% vs. Goal) Fixed error in Campaign setup where only Phone Calls were Account Default Conversions, and not also Form Fills (updating helps properly optimize towards that action as well). Segregated campaign into two ad groups based on specific-intent/OEM inquiries versus more “broad” inquiries. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783025322541-CA3HAAO0Y0ZD13RSNBOL/march.png Case Studies - Machine Part Manufacturer & Reseller: Case Study B - March Performance (CPL +74% vs. Goal) Cost Per Conversion continued to decrease with Keyword and Asset maintenance, and as it leaves its learning phase. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783025211545-KWCUAISV1SCREW5EA57A/February.png Case Studies - Machine Part Manufacturer & Reseller: Case Study B - February Performance (CPL +311% vs. Goal) Initial launch of the campaign was mid-month. Cost Per Conversion started out high, expected during learning phase. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783027121235-4GE1UZ3JSO2E76KHEGY1/mar-june.png Case Studies - Machine Part Manufacturer & Reseller: Case Study B - Bing Performance Conversion tracking for Bing did not become reliable until the start of July. With a Cost Per Click of under $1 for high-intent Keyword searches being targeted, it remained a cost efficient driver of web traffic until website pixels were fully troubleshooted with Microsoft Support. https://www.rhhmarketing.com/casestudies/disposablegoods monthly 0.5 2026-07-24 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783517531898-PD85GN97ZKJV64UOK7S3/meta+leads.png Case Studies - Disposable Good Manufacturer: Case Study - Meta Leads Campaign Goal: Website Leads for free samples. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783555985157-K0JG43BDEGC635H8QVMS/fb+leads+2.png Case Studies - Disposable Good Manufacturer: Case Study - Meta Leads Campaign Goal: Website Leads for free samples (different product). https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783555471486-R1RSEC4D9I6EM2LPYQ8F/linkedin+web+traffic.png Case Studies - Disposable Good Manufacturer: Case Study - LinkedIn Traffic Campaign Goal: Traffic to webpage. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783557827742-SSWLV2T8P30V4LFC0258/abm+industrial.png Case Studies - Disposable Good Manufacturer: Case Study - Account Based Marketing Campaign Goal: Cost-effective impressions to relevant companies/job titles. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783557941554-AQFSCCRZKL8NSL85EA8J/industrial+programmatic.png Case Studies - Disposable Good Manufacturer: Case Study - Programmatic Display Campaign Goal: Cost effective impressions to relevant third-party data segments. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783558018440-3WBVNV9R6ATIABAGECO7/industrial+retargeting.png Case Studies - Disposable Good Manufacturer: Case Study - Retargeting Display Campaign Goal: Cost effective impressions to users that have been exposed to other ads. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783558432969-5X393ALER84QVNLSTLZW/industrial+audio.png Case Studies - Disposable Good Manufacturer: Case Study - Programmatic Audio Campaign Goal: Over 90% Completed Audio Rate delivered to relevant third-party data segments. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783558116191-WGJPQXSY21S16CKXLG20/medical+contextual.png Case Studies - Disposable Good Manufacturer: Case Study - Contextual Display Campaign Goal: Cost effective impressions to users of webpages containing highly relevant keywords. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783558179837-DPJN2ZP1EUDJTOCIUYOH/medical+geofence.png Case Studies - Disposable Good Manufacturer: Case Study - Geofencing Display Campaign Goal: Cost effective impressions to people in close proximity to key potential client brick-and-mortar locations. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783558258711-A90Q7Y2LSM9WJ1IUYMAU/laboratory+prog.png Case Studies - Disposable Good Manufacturer: Case Study - Programmatic Display Campaign Goal: Cost effective impressions to relevant third-party data segments (different product). https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783558321583-D4X4N630381I0ITSGG6V/laboratory+rt.png Case Studies - Disposable Good Manufacturer: Case Study - Retargeting Display Campaign Goal: Cost effective impressions to users that have been exposed to other ads (different product). https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783561147607-D6F78IW8NAXHFA68N6EU/abm+breakout.png Case Studies - Disposable Good Manufacturer: Case Study - ABM Inventory Targeting by company and job title, and able to export reporting based on the matched ones served to. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783561151361-74BA9IGE47N9MX8U3D5H/domain+maintenance.png Case Studies - Disposable Good Manufacturer: Case Study - Contextual Inventory For a product with medical applications, contextual AI proved effective in finding cheap placements on reputable domains in the medical field. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783561269282-GW37CO7NYCM4FR0QVGE2/meta+ad+performance.png Case Studies - Disposable Good Manufacturer: Case Study - Meta Ad CPL Although Meta’s AI will slowly stop serving to ads that are less efficient, it can make more sense to simply cut off lower performers in favor of instant winners, and then introduce new creatives at a faster velocity (in future campaigns). https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783561391848-7W1UZPMABKB1ML2H76CE/linkedin+ad+performance.png Case Studies - Disposable Good Manufacturer: Case Study - LinkedIn Ad CPM Without a conversion goal and with its primary goal being web traffic, monitoring CPMs was the most meaningful way to optimize this campaign. With ads varying widely in CPM, getting rid of red-hot CPMs was a quicker way to bolster web traffic than seeking incremental gains in CTR. https://www.rhhmarketing.com/casestudies/healthinsurance monthly 0.5 2026-07-24 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783036849795-ZK6306GJGV595LDVPFJI/reddit.png Case Studies - Health Insurance Provider: Case Study - February to June Performance (CTR +32% vs. Goal) Web traffic has been very stable on a week by week basis. Among all metrics the Carousel is the slight leader, but other ads are left on to promote diversity and combat ad fatigue. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783036945470-SQ2YMZ4N5DOY1OL7AGOR/GetImage+%284%29.png Case Studies - Health Insurance Provider: Case Study - Targeting Segment Deprecated For this client, users that have joined the “r/HealthInsurance” community are among the most relevant, though Reddit deprecated this as an available targeting segment in early June. Further optimizations cannot be made until it is removed and therefore changes will be made it a duplicated version of the Campaign in order to preserve grandfathered targeting. https://www.rhhmarketing.com/casestudies/campgroundapparel monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783010015531-9AQAOK46OWAX6KSR919U/ROAS+June.png Case Studies - E-Commerce Apparel and On-Site Campground: Case Study - June Performance (426% ROAS for e-Com; 920% for On-Site Bookings) Isolated top performing shopping ads early in month, then launched new Shopping ads and ATV/Camping ads mid-month. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783010110349-729O29GAZPOG7AY815NB/ROAS+May.png Case Studies - E-Commerce Apparel and On-Site Campground: Case Study - May Performance (260% ROAS for e-Com) Phased out underperforming creatives and retargeting segments. Upgraded Shopify data sharing permissions to maximum to improve conversion signals. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783010228916-TGBF4J1HKWKCLDU5B0TD/ROAS+April.png Case Studies - E-Commerce Apparel and On-Site Campground: Case Study - April Performance (116% ROAS for e-Com) Tested multiple different segmentations of creatives and targeting segments, with end result being to consolidate and use spend rules as necessary to avoid this level of segmentation going forward. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783010338718-7KB8I9SQC2PQPTPK58LZ/ROAS+March.png Case Studies - E-Commerce Apparel and On-Site Campground: Case Study - March Performance (195% ROAS for e-Com) Recreated previous campaign as “Sales” goal via Facebook Universal pixel setup (previously was a “Traffic” goal campaign). Segmented ads based on creatives and targeting. Late in month, connected FB Ads Manager to Shopify through native integration to allow 1P attribution. Audited events firing in Events Manager and confirmed Purchase activity had Event Score of 8/10. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783010465575-KZSY4B5EEZS6ZRB3CJIS/February+ROAS.png Case Studies - E-Commerce Apparel and On-Site Campground: Case Study - February Performance (0% ROAS on e-Com and On-Site Bookings) Month prior to my taking over of account. https://www.rhhmarketing.com/casestudies/museum monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783035068617-T74XC3APSWPWFIR5CR7Y/museum+to-date.png Case Studies - Museum: Case Study - Q4 '25 thru Q2 '26 Performance (CTR +48% vs. Goal) Performance has been very stable and campaign goals are simply web traffic and KPI performance. “Leads” are pixeled clicks on webpage button for ticket sales before the domain switches. Over time, campaign insights led to the expansion of targeting and age ranges. 3rd party research tool Placer uncovered a high volume of foot traffic coming from over the bridge, so that was added as an additional geo via geofencing a GPS pin. https://www.rhhmarketing.com/casestudies/restaurantappliance monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783029758006-VIVOM6WW8MW5X6BJKLNS/june.png Case Studies - Restaurant Appliance Sales: Case Study - June Performance (CPL -22% vs. Goal) Minor keywords maintenance mid-month and set Target CPA of $120 near end of month. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783030040426-9P38F1ESSN8T3PZXTNBU/may.png Case Studies - Restaurant Appliance Sales: Case Study - May Performance (CPL -42% vs. Goal) Fixed conversion setup, previously Phone Calls had a Conversion Value of “1” and Form Fills “0” causing an incorrect bidding signal. Edited Phone Call Conversion Goal so that only Phone Calls with a minimum duration of 30 seconds are counted as a Conversion. Performed routine keyword maintenance. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783030484680-3D6D76MBUOLFXPSFF4GT/april.png Case Studies - Restaurant Appliance Sales: Case Study - April Performance (CPL -51% vs. Goal) Added a few small new geos, consolidated two Ad Groups, and changed all Keywords from Broad Match to Phrase Match. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783030677033-EIE8MVUWOBURWUVS7EK9/march.png Case Studies - Restaurant Appliance Sales: Case Study - March Performance (CPL -40% vs. Goal) Added new Ad Group to target procurement companies and another to heavily incorporate high-volume keywords Google recommended. Filled out additional Assets. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783031997591-YD7PVEJXSQ5MF4CCFH67/February.png Case Studies - Restaurant Appliance Sales: Case Study - February Performance (CPL +229% vs. Goal) Began cutting off underperforming ad sets, now with enough data and insights to guide rationale. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783031546598-1V658N76B7D9PZ45BJ4M/january.png Case Studies - Restaurant Appliance Sales: Case Study - January Performance (CPL -32% vs. Goal) Assuming account at start of month after it being live for one month. Closely monitored keywords for early additions and insights. https://www.rhhmarketing.com/casestudies/machineparta monthly 0.5 2026-07-13 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783004078337-YDLGI0L0NGOSW4WZGZGD/nwc+june.png Case Studies - Machine Part Manufacturer & Reseller: Case Study A - June Performance (CPL -53% vs. Goal) Exported Keyword reports to Claude to find hundreds of Keywords duplicated amongst ad sets. Left one iteration of each based on highest-converting. Removed unnecessary adjectives from Phrase Match Keywords. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783004640558-OECCPE9OZ9F7UITZHTHL/nwc+h126.png Case Studies - Machine Part Manufacturer & Reseller: Case Study A - 6 Month Performance (CPL -42% vs. Goal) Assumed account in February. Account has been active 2+ years and providing stable Cost Per Conversion in the $100 range. Performed routine Keyword maintenance and added additional Assets. Turned off secondary campaign, which sought higher-ticket leads but lacked ability to score them. https://www.rhhmarketing.com/casestudies/category/B2B monthly 0.5 https://www.rhhmarketing.com/casestudies/category/Insurance monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Hospitality monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Meta monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/PPC monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/E-Commerce monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/ABM monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/B2B+Equipment+Sales monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/B2B monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/B2C monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Web+Traffic monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Reddit monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Consumer+Goods monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Contextual+Targeting monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Facebook monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Account-Based+Marketing monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Retargeting monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Google monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Financial+Services monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Leads monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Google+Ads monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/LinkedIn monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Instagram monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Programmatic monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/SEM monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Bing+Ads monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Audio monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Display monthly 0.5 https://www.rhhmarketing.com/casestudies/tag/Bing monthly 0.5 https://www.rhhmarketing.com/howto daily 0.75 2026-07-12 https://www.rhhmarketing.com/howto/zapierautomation monthly 0.5 2026-07-24 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783551919922-N05IWIDO0709AA261OIQ/zapier+connections.png How-To's - Zapier AI Automation Workflows - Connections Apps must have a connectable API in order to be used by Zapier. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783551979088-X8CVAJCXL6NAYSKUDP39/zapier+opening+workflow.png How-To's - Zapier AI Automation Workflows - Opening Workflow Zapier functions by chaining together automatic triggers and actions. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783552239440-N1D4ZOMW34XFVH0GYW5J/zap.png How-To's - Zapier AI Automation Workflows - Zap Example In this example, every time a Facebook user fills out an Instant Form from a Facebook ad, Zapier captures the form fields and inserts them into a new row in a Google Sheet. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783552375888-SWQLC4LO0XDZK2ZH016U/notification+rules.png How-To's - Zapier AI Automation Workflows - Sheets Notifications Google Sheets has an easily accessible feature to send out notifications whenever a Sheet is edited, although Zapier could easily automate this step as well too. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783552454955-DOT0PSKY8ZBW74FTV17D/auto+email.png How-To's - Zapier AI Automation Workflows - Notification Email Now, every time a Facebook user fills out the Instant Form, Zapier populates a new row in the Sheet, and then the Sheet sends out a notification email. This way, the client will see the new lead immediately and without having to log into Facebook. https://www.rhhmarketing.com/howto/dashboardbuild monthly 0.5 2026-07-24 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783376284733-EAL0E0HFXT39Q8009K6Y/dash+overviews.png How-To's - Multi-Platform Dashboard Buildout - Aggregate Totals Performance dashboards are able to add up performance among multiple channels, giving a look into how everything is performing at once. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783376285627-HYU219B08O880V9DDBRO/CPL+formula.png How-To's - Multi-Platform Dashboard Buildout - Custom Formulas Able to use advanced formulas to calculate things such as blended Cost Per Lead across multiple platforms’ delivery. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783376284742-FWS4W7S66DCWMOU2V6RW/meta+preview.png How-To's - Multi-Platform Dashboard Buildout - Visuals Able to build tables and graphs displaying performance, or even in this instance, preview images of the ads with performance previews (creatives redacted). https://www.rhhmarketing.com/howto/gtmsetup monthly 0.5 2026-07-24 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783361378742-09MS76QVIDORGE624QMS/generate+pixel.png How-To's - GTM Custom Conversion Tracking Install - Stackadapt Pixel First, generating the Universal Pixel. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783361377753-P8HVSLEBO6BQAOIGPM5E/pixel+attribution+settings.png How-To's - GTM Custom Conversion Tracking Install - Attribution Window Where settings live to decide attribution window (ex. 30 days vs. 60 days; Post-Click vs. Post-View) https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783361376789-W0KOXDY26QV2U00KCGR2/pixel+code.png How-To's - GTM Custom Conversion Tracking Install - Custom HTML Copying Custom HTML code to input into Google Tag Manager https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783361376714-KXJCE4NQ3M7HLUA73DCJ/gtm+universal+tag.png How-To's - GTM Custom Conversion Tracking Install - GTM Input Pasting Custom HTML code into GTM, with Universal Pixel set to fire on All Pages. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783362069201-53EH7RII5NNSFJBUMMBH/gtm+test+universal+tag.png How-To's - GTM Custom Conversion Tracking Install - Universal Pixel Test Confirmed Universal Pixel firing. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783362452756-44ISBAGSIDKTT1YH8ZNK/phone+call+pixel.png How-To's - GTM Custom Conversion Tracking Install - Call Conversion Pixel Created unique pixel to track Phone Call conversions. Installed using same process as Universal Pixel https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783361373466-8LBCJALUG1QNEGTL8WR6/phone+call+trigger.png How-To's - GTM Custom Conversion Tracking Install - Phone Call Trigger Based on click action containing “tel:” (only fires when dialer opens). https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783362541473-36C7D80HGVQAGWD9ZJOP/phone+pixel+gtm.png How-To's - GTM Custom Conversion Tracking Install - Call Pixel Installed Installation of Custom HTML pixel for Phone Calls using Phone Call Trigger. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783361373537-A0WKLT7LRSEPT76X7VME/image+%2861%29.png How-To's - GTM Custom Conversion Tracking Install - Confirmed Firing Using Preview window in GTM, confirmed pixel fired upon clicks opening dialer. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783362763604-PCSG54HTVOSXCAVT0ART/form+fill+pixel.png How-To's - GTM Custom Conversion Tracking Install - Form Conversion Pixel Created pixel to track form fill conversions. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783361374604-CLTH5USMHE53OEMQWC76/new+trigger+criteria.png How-To's - GTM Custom Conversion Tracking Install - Form Fill Trigger Did a test form fill submission in order to find unique criteria to build a trigger upon. Although domain and “/quote” remained the same after form fill, “message=thankyou” is a unique identifier. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783363104241-G7D52SJTQ4OX6Z9P6NSX/ty+trigger.png How-To's - GTM Custom Conversion Tracking Install - Form Trigger Created the trigger based on the unique identifier in the URL string, which only appears after the form is successfully filled. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783363257036-P642YINF9Z17KOE7SWZX/form+tag+gtm.png How-To's - GTM Custom Conversion Tracking Install - Form Pixel GTM Pasted Custom HTML code into GTM with Trigger created for Form Fills. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783361374606-MMAB9WK6YFJ50P1V9FZ8/form+submit+test+success.png How-To's - GTM Custom Conversion Tracking Install - Form Fill Test Tested a form submission via GTM Preview mode and confirmed new form fill pixel fired. https://www.rhhmarketing.com/howto/fbshopifycatalog monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783543636199-PHFWTL3MQZY3HFIEBZ30/shopify+collection.png How-To's - Facebook/Shopify Catalog Sync Features - Shopify Collections This is where Collections are housed in Shopify, with Products inside of them. When the native integration is used for Facebook/Shopify this will pull into Facebook Ad Manager automatically. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783544227108-KKKUL9JR2HXVHAM9CY02/browse+product+extension.png How-To's - Facebook/Shopify Catalog Sync Features - Product Browsing User experience is improved by being able to shop without leaving the app. Meta’s AI can also use their data signals to personalize product recommendations. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783543971896-UDZ02EMPCYCV0JZRMFFG/FB+Shop+Extension.png How-To's - Facebook/Shopify Catalog Sync Features - Personalized Destination: Shop When users are clicking an ad and leaving platform, this allows Meta’s AI to personalize which of your Shopify Collections they will go to. https://www.rhhmarketing.com/howto/fbshopifyconversions monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783538049394-PQAZQDENIEFI68BIC6FS/test+events.png How-To's - Facebook/Shopify Conversion Event Walkthrough - Test Events Under Facebook Ad Manager’s Events tab, you are able to open your website in a connected browser tab and make sure conversion events are firing. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783536247448-56CN36EMGGPIMJ9694HM/event+parameters.png How-To's - Facebook/Shopify Conversion Event Walkthrough - Event Parameters These are the meta data fields tied to website users which are sent back to Facebook to match users from ad-clicks to website conversions. More criteria being sent back gives a higher probability that Facebook is able to successfully match users from any given conversion. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783537024211-6QX6PG0D8MUT1XA5TUJZ/shopify+sharing.png How-To's - Facebook/Shopify Conversion Event Walkthrough - Shopify Data Sharing Inside of Shopify, upgraded data sharing permissions to Facebook from Standard to Maximum. This expands upon the parameters given back to Facebook. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783538324575-3RV9S374OKA79X4VY8C4/custom+fb+conversion.png How-To's - Facebook/Shopify Conversion Event Walkthrough - Custom Conversions Able to configure custom events in this window. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783539751046-AP3RFNUW92V8U943M918/device+breakdown.png How-To's - Facebook/Shopify Conversion Event Walkthrough - Device Breakdown iOS/Safari is generally considered the most strict in terms of ad blockers for 3P cookies, but with 1P cookies being used, a healthy volume of conversions from Apple devices are seen. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783539658408-I4D78C0BTVVGEMXNSK5N/stape.png How-To's - Facebook/Shopify Conversion Event Walkthrough - Alternative Option Hosting your own 1P server on a platform such as Stape instead of using Shopify’s 1P server connection offers more opportunities to track users in rare cases that attribution might still be lost (ie. Apple’s cookies only being saved for 7 days, private tab browsing sessions). https://www.rhhmarketing.com/howto/foottrafficresearch monthly 0.5 2026-07-12 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783036292080-GGAD3KLCYP7LSNV0QSML/image+%2812%29+%281%29.png How-To's - Foot Traffic Research via Placer https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783036292826-ZOTMS0CDMAMG5BXTS5UR/image+%2811%29+%281%29.png How-To's - Foot Traffic Research via Placer https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783035884935-KSB913HJ8UTQOOXSXU87/pin.png How-To's - Foot Traffic Research via Placer https://www.rhhmarketing.com/howto/bingconversiongoalsetup monthly 0.5 2026-07-11 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783613022083-7HB7S355XSLIKGDHEHS6/event+window.png How-To's - Bing Ads Conversion Goal Setup - Event Window After installing the Microsoft Universal Pixel, web events can be seen here. These events can then be paired with Conversion Goals, avoiding the manual setup done later in this example. The pixel can be installed using Google Tag Manager (covered in another How-To). https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783016682691-ROIMMP20ZT5ZUT1U98CF/GetImage+%283%29.png How-To's - Bing Ads Conversion Goal Setup - Existing Tag Setup Microsoft Universal Tag installed and trigger tied to phone call actions, determined by actions with the Click URL starting with “tel:” (opens the dialer, while a Click URL of “https:” would open a website). This prior setup allows phone calls to be a trackable action on site. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783016802393-XIF4H7RY4G2N8SKZK8E0/GetImage+%282%29.png How-To's - Bing Ads Conversion Goal Setup - Microsoft Tag Helper Using Microsoft Tag helper, able to capture unique identifiers when testing the phone call click action on the website. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783016873307-NWR0Y2QC66ABNFA8N71N/bing+pixel.png How-To's - Bing Ads Conversion Goal Setup - Bing Conversion Goal With manual setup, able to create an event based on the two unique identifiers captured from the Tag Helper. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783613180105-UUHKQARNPGSPV4MLYZD7/conversion+goal+window.png How-To's - Bing Ads Conversion Goal Setup - Conversion Goals Conversion Goals, even those inactive, are shown in this window. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783613220993-3TXTXGX7L7D9OBR8Q4RF/conversions+showing.png How-To's - Bing Ads Conversion Goal Setup - Conversions Firing After setting up and testing new Conversion Goals a week ago, now seeing conversions being reported in-platform off of ad activity. https://www.rhhmarketing.com/howto/claudereportcheck monthly 0.5 2026-07-11 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783550190079-D1JELAX9OW13EHPV5DIK/report+export.png How-To's - Claude Analyzes Google Ad Data - Report Export Google Ads (alongside almost all platforms) allow analytics to be downloaded as an excel spreadsheet. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783022738724-CXTISKKIQSEB5KFXP8I4/claude+question.png How-To's - Claude Analyzes Google Ad Data - Claude Audit Downloaded excel reports from Google Ads to prompt Claude to pull insights. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783549885061-MWYXAB9DW458QX0VKRTC/claude+file.png How-To's - Claude Analyzes Google Ad Data - Claude's Worklist Claude provided an exhaustive excel spreadsheet of the duplicated Keywords, used as a reference to pause and only leave highest-converting iterations on. Other advice was given by Claude pertaining more towards long-term direction, such as Target CPA adjustments. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783022572355-JQ5GGKFX1ZV3GU2WIWH1/claude+spreadsheet.png How-To's - Claude Analyzes Google Ad Data - Excel Sheet View of the spreadsheet Claude created. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783022572420-VEVBRKEAG2Z5RA46PVEW/claude+audit.png How-To's - Claude Analyzes Google Ad Data - Duplicate Keywords Claude discovered a prime area for growth in trimming duplicated Keywords amongst Ad Groups. https://www.rhhmarketing.com/howto/category/B2B monthly 0.5 https://www.rhhmarketing.com/howto/category/Insurance monthly 0.5 https://www.rhhmarketing.com/howto/category/How-To monthly 0.5 https://www.rhhmarketing.com/howto/tag/GTM monthly 0.5 https://www.rhhmarketing.com/howto/tag/Meta monthly 0.5 https://www.rhhmarketing.com/howto/tag/PPC monthly 0.5 https://www.rhhmarketing.com/howto/tag/Tracking monthly 0.5 https://www.rhhmarketing.com/howto/tag/Targeting monthly 0.5 https://www.rhhmarketing.com/howto/tag/E-Commerce monthly 0.5 https://www.rhhmarketing.com/howto/tag/Dashboard monthly 0.5 https://www.rhhmarketing.com/howto/tag/Google+Tag+Manager monthly 0.5 https://www.rhhmarketing.com/howto/tag/Claude monthly 0.5 https://www.rhhmarketing.com/howto/tag/Shopify monthly 0.5 https://www.rhhmarketing.com/howto/tag/Research monthly 0.5 https://www.rhhmarketing.com/howto/tag/Pixels monthly 0.5 https://www.rhhmarketing.com/howto/tag/Search monthly 0.5 https://www.rhhmarketing.com/howto/tag/Microsoft monthly 0.5 https://www.rhhmarketing.com/howto/tag/Foot+Traffic monthly 0.5 https://www.rhhmarketing.com/howto/tag/Facebook monthly 0.5 https://www.rhhmarketing.com/howto/tag/Google monthly 0.5 https://www.rhhmarketing.com/howto/tag/Automation monthly 0.5 https://www.rhhmarketing.com/howto/tag/AI monthly 0.5 https://www.rhhmarketing.com/howto/tag/Reporting monthly 0.5 https://www.rhhmarketing.com/howto/tag/Attribution monthly 0.5 https://www.rhhmarketing.com/howto/tag/Google+Ads monthly 0.5 https://www.rhhmarketing.com/howto/tag/Zapier monthly 0.5 https://www.rhhmarketing.com/howto/tag/Instagram monthly 0.5 https://www.rhhmarketing.com/howto/tag/SEM monthly 0.5 https://www.rhhmarketing.com/howto/tag/Tracking+%26+Attribution monthly 0.5 https://www.rhhmarketing.com/howto/tag/Optimizations monthly 0.5 https://www.rhhmarketing.com/howto/tag/Whatagraph monthly 0.5 https://www.rhhmarketing.com/howto/tag/Bing monthly 0.5 https://www.rhhmarketing.com/account-management daily 0.75 2026-07-13 https://www.rhhmarketing.com/account-management/highlights monthly 0.5 2026-07-13 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783894947762-UOFSYP2DVKO1OSSP6ZZP/college1+fy22.png More Articles - Account Manager Campaign Examples - FY22 College Goal: Applications https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783895185731-II9FK585DCR5PBDRBRZD/nonprofit+fy22.png More Articles - Account Manager Campaign Examples - FY22 Non-Profit Goal: Revenue from sign-ups. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783895115969-3CHNHO3BIRX3LNLEQQSO/casino+fy23.png More Articles - Account Manager Campaign Examples - FY23 Casino Goal: Reward sign-ups and engagement. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783896700431-WKS1CRYGB8DAK1N9AAIU/ecom+fy23.png More Articles - Account Manager Campaign Examples - FY23 E-Com Goal: Purchases and brand awareness. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783896013475-2OYGGYP9Y2HD8NQLUDU6/bank+fy23.png More Articles - Account Manager Campaign Examples - FY23 Bank Goal: Account Opens and Foot Traffic. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783896281563-VW9VIXT0M3EORND3IS0Q/nonprofit+fy23.png More Articles - Account Manager Campaign Examples - FY23 Non-Profit Goal: Revenue from sign-ups. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783897361204-IXXQ3QPH0MUJ5WP9O89K/fy23+college.png More Articles - Account Manager Campaign Examples - FY23 College Goal: Awareness towards vaccinations. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783897014989-Y9ZQI8EKNPHPB3SQ4526/nonprofit+fy24.png More Articles - Account Manager Campaign Examples - FY24 Non-Profit Goal: Revenue from sign-ups and debuting online service. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783897576952-G98V66K8P4NLFKYFQ1U0/insurance+provider+fy24.png More Articles - Account Manager Campaign Examples - FY24 Insurance Provider Goal: Awareness and web traffic. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783898568799-33XHOVUL8UDQD722EKHX/fy24+casino.png More Articles - Account Manager Campaign Examples - FY24 Casino Goal: Reward sign ups and foot traffic. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783898774293-SCDUE99A6SG89W13TOOJ/service+provider+fy24.png More Articles - Account Manager Campaign Examples - FY24 Service Provider Goal: Calls and form-fills. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783915628966-V0IRJCTTVZSG0170GSU6/nonprofit+fy25.png More Articles - Account Manager Campaign Examples - FY25 Non-Profit Goal: Revenue from sign-ups and online service. https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/1783915678765-BZWMBFR0N04HJFN5E119/f25+college.png More Articles - Account Manager Campaign Examples - FY25 College Goal: Applications https://www.rhhmarketing.com/newsresources daily 0.75 2026-07-22 https://www.rhhmarketing.com/home daily 1.0 2026-07-13 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/2775bd09-6da7-4f0b-aa27-a3e8115b0e74/ggl+homepage+fix.png Home https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/165e0974-8e8a-44bb-bb66-2102b837f0ea/fb+home+2.5.png Home https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/2ada3795-9dd7-47e0-823c-9e6b607247b0/tag+mgr+home+3.2.png Home https://www.rhhmarketing.com/aboutme daily 0.75 2026-07-13 https://images.squarespace-cdn.com/content/v1/6a4661d4057ce6702bcb7157/e5ca438d-7d2d-4ff1-babb-855553205727/photo.png https://www.rhhmarketing.com/inspiration daily 0.75 2026-07-13 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg Inspiration https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6d6ce9d6-acc5-4337-84fa-c8c6a18cbbd7/imgg-demo-dr4UJ5bT.jpg Inspiration https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d0c64311-b23a-4075-a6bb-08ec13a3bc11/imgg-demo-nD6Pzw4T.jpg Inspiration