Goal: Over 0.50% click-thru rate for targeted Reddit profiles, communities, and keywords.
Goal: Over 0.50% click-thru rate for targeted Reddit profiles, communities, and keywords.
Added new keywords, communities, and negative keywords (the negative keywords seeming to yield most impact).
Added new keywords and communities.
With assistance of Reddit rep, cleared glitch that was preventing changes. Added new keywords and communities.
Web traffic has been very stable on a week by week basis. Among all metrics the Carousel is the slight leader, but other ads are left on to promote diversity and combat ad fatigue.
For this client, users that have joined the “r/HealthInsurance” community are among the most relevant, though Reddit deprecated this as an available targeting segment in early June. Further optimizations cannot be made until it is removed and therefore changes will be made it a duplicated version of the Campaign in order to preserve grandfathered targeting.
