Health Insurance Provider: Case Study

Goal: Over 0.50% click-thru rate for targeted Reddit profiles, communities, and keywords.

February to June Performance (CTR +32% vs. Goal)

Web traffic has been very stable on a week by week basis. Among all metrics the Carousel is the slight leader, but other ads are left on to promote diversity and combat ad fatigue.

Targeting Segment Deprecated

For this client, users that have joined the “r/HealthInsurance” community are among the most relevant, though Reddit deprecated this as an available targeting segment in early June. Further optimizations cannot be made until it is removed and therefore changes will be made it a duplicated version of the Campaign in order to preserve grandfathered targeting.