Goal: Return On Ad Spend (ROAS) over 300% for all campaigns.
Isolated top performing shopping ads early in month, then launched new Shopping ads and ATV/Camping ads mid-month.
Phased out underperforming creatives and retargeting segments. Upgraded Shopify data sharing permissions to maximum to improve conversion signals.
Tested multiple different segmentations of creatives and targeting segments, with end result being to consolidate and use spend rules as necessary to avoid this level of segmentation going forward.
Recreated previous campaign as “Sales” goal via Facebook Universal pixel setup (previously was a “Traffic” goal campaign). Segmented ads based on creatives and targeting. Late in month, connected FB Ads Manager to Shopify through native integration to allow 1P attribution. Audited events firing in Events Manager and confirmed Purchase activity had Event Score of 8/10.
Month prior to my taking over of account.
Check out how their Shopify catalog is synced and used to improve ad performance here.
Check out an audit of their purchase conversion attribution here.
