Machine Part Manufacturer & Reseller: Case Study A

Goal: Cost per lead of $165 or less.

June Performance (CPL -53% vs. Goal)

Exported Keyword reports to Claude to find hundreds of Keywords duplicated amongst ad sets. Left one iteration of each based on highest-converting. Removed unnecessary adjectives from Phrase Match Keywords.

6 Month Performance (CPL -42% vs. Goal)

Assumed account in February. Account has been active 2+ years and providing stable Cost Per Conversion in the $100 range. Performed routine Keyword maintenance and added additional Assets. Turned off secondary campaign, which sought higher-ticket leads but lacked ability to score them.

Check out an example of using Claude to analyze Google campaign analytics here.