Goal: Cost per lead of $165 or less.
Minor keywords maintenance mid-month and set Target CPA of $120 near end of month.
Fixed conversion setup, previously Phone Calls had a Conversion Value of “1” and Form Fills “0” causing an incorrect bidding signal. Edited Phone Call Conversion Goal so that only Phone Calls with a minimum duration of 30 seconds are counted as a Conversion. Performed routine keyword maintenance.
Added a few small new geos, consolidated two Ad Groups, and changed all Keywords from Broad Match to Phrase Match.
Added new Ad Group to target procurement companies and another to heavily incorporate high-volume keywords Google recommended. Filled out additional Assets.
Began cutting off underperforming ad sets, now with enough data and insights to guide rationale.
Assuming account at start of month after it being live for one month. Closely monitored keywords for early additions and insights.
Check out a walkthrough of how a Zapier automation is being used to instantly notify the client of new leads here.
