GTM Custom Conversion Tracking Install

Website owners with Google Tag Manager are able to install code to track users that have seen/clicked-on ads and tie custom website actions (conversions) back to them.

Stackadapt Pixel

First, generating the Universal Pixel.

Attribution Window

Where settings live to decide attribution window (ex. 30 days vs. 60 days; Post-Click vs. Post-View)

Custom HTML

Copying Custom HTML code to input into Google Tag Manager

GTM Input

Pasting Custom HTML code into GTM, with Universal Pixel set to fire on All Pages.

Universal Pixel Test

Confirmed Universal Pixel firing.

Call Conversion Pixel

Created unique pixel to track Phone Call conversions. Installed using same process as Universal Pixel

Phone Call Trigger

Based on click action containing “tel:” (only fires when dialer opens).

Call Pixel Installed

Installation of Custom HTML pixel for Phone Calls using Phone Call Trigger.

Confirmed Firing

Using Preview window in GTM, confirmed pixel fired upon clicks opening dialer.

Form Conversion Pixel

Created pixel to track form fill conversions.

Form Fill Trigger

Did a test form fill submission in order to find unique criteria to build a trigger upon. Although domain and “/quote” remained the same after form fill, “message=thankyou” is a unique identifier.

Form Trigger

Created the trigger based on the unique identifier in the URL string, which only appears after the form is successfully filled.

Form Pixel GTM

Pasted Custom HTML code into GTM with Trigger created for Form Fills.

Form Fill Test

Tested a form submission via GTM Preview mode and confirmed new form fill pixel fired.