Facebook/Shopify Catalog Sync Features

These features allow Meta’s AI maximum leverage to match users to their ideal products and collections.

Shopify Collections

This is where Collections are housed in Shopify, with Products inside of them. When the native integration is used for Facebook/Shopify this will pull into Facebook Ad Manager automatically.

Product Browsing

User experience is improved by being able to shop without leaving the app. Meta’s AI can also use their data signals to personalize product recommendations.

Personalized Destination: Shop

When users are clicking an ad and leaving platform, this allows Meta’s AI to personalize which of your Shopify Collections they will go to.