Museum: Case Study

Goal: Above 0.70% click-thru rate reaching targeted profiles on Facebook/Instagram.

Q4 '25 thru Q2 '26 Performance (CTR +48% vs. Goal)

Performance has been very stable and campaign goals are simply web traffic and KPI performance. “Leads” are pixeled clicks on webpage button for ticket sales before the domain switches. Over time, campaign insights led to the expansion of targeting and age ranges. 3rd party research tool Placer uncovered a high volume of foot traffic coming from over the bridge, so that was added as an additional geo via geofencing a GPS pin.